Serfontein Seedlings' roots go back to 1983, when a retail nursery was started as an additional income source to a mixed farming operation during a time when farming in South Africa came under severe financial stress. The nursery activities were expanded in 1988 to include a seedling operation called Serfontein Seedlings. The regular farming operations were reduced to extensive cattle farming. Whle Serfontein Seedlings were to produce mainly bedding plants, vegetable and herb seedlings for the retail nursery market.
In 1994 a retail outlet was opened in the Free State town of Kroonstad. Due to an increasing workload on the farm, Serfontein Retail Nursery in Kroonstad was sold and it was decided that Maryna Serfontein would spend all her time managing Serfontein Seedlings (Wholesale) on the farm. Husband Serf, who studied Environmental and Wildlife Management from 2006 to 2009 on a part-time basis, obtaining Masters Degrees in both these disciplines, has since taken up a position as Environmental Manager with a construction company at a large project in Lephalale, in South Africa's Limpopo Province.
With Serf not close at hand on a regular basis, the total management of the nursery became Maryna's responsibility. Son, Jan Lodewyk and his family, has since joined her on the farm, where he forms the top management with her.
The product range has also been extended in 2011 when an opportunity arose to grow tagasaste, also known as tree lucerne. The nursery employs some 90 workers, with six middle managers to oversee the wide-ranging operational demands.
Our clients benefit from our valuable relationships with others in the industry, both in South Africa and beyond. Our established relationship with Herb Herbert, for example, gives us access to the well-known Australian tags which present information to the consumer in an innovative way. These tags are available to only to agents of Herb Herbert products.